Tastewise 2024: Online Surge Fuels Holistic Women's Health Trends

By: GWL Team | Friday, 29 December 2023

The 2024 Tastewise study cites an increase in internet debates concerning women's health, notably hormonal wellness. This reflects a larger movement towards holistic weight goals and a desire for nutrient-rich meals, forcing sectors to adjust for a better approach to women's well-being.

People's health in today's society is determined by a combination of lifestyle, environmental variables, and socioeconomic circumstances. Sedentary behaviour, mental health issues, and global events like as the COVID-19 pandemic all contribute to the complicated terrain of well-being. Recognizing the linked nature of health, there is a rising emphasis on holistic treatments that promote complete wellbeing by including physical, mental, and social components.

And when it comes to Women; Women's health today extends beyond reproductive issues to include physical, emotional, and social well-being. Mental health, cardiovascular concerns, and social factors are now being discussed. Research advances and a more all-inclusive approach seek to address various needs while also promoting equality, empowerment, and tailored healthcare for women of all backgrounds.

According to the 2024 Tastewise food trends study, a spotlight has grown on women's health concerns in the dynamic field of food and beverage trends. This in-depth analysis digs into the altering environment of online interactions, noting the spike in talks around women's health, with a special emphasis on hormonal health.

The survey indicates a significant increase in social discussions over the previous year, indicating a rising interest in themes such as hormone health and menopause. As the data is unravelled, it becomes clear that cultural taboos are dissolving, clearing the path for a more open discussion of women's unique health challenges.

Women's Health Nowadays:

Women's health has become a hot topic in recent debates, showing a shift in public views toward formerly taboo topics. Women encounter a wide range of difficulties, from hormone health and menopause to sex drive, muscular function, liver health, brain health, and blood sugar.

Jacques Botbol, Chief Marketing Officer of Tastewise, attributed the increase in talks to the eradication of societal taboos, adding that these trends are not limited to the United States but are felt internationally, notably in Europe.

What the report elucidates?

The Tastewise analysis goes into the nuances of online interactions, giving surprising insights about the elements that dominate women's health debates. Collagen is 14 times more relevant than the standard in the broader food and beverage industry. Chia, beetroot, turmeric, and a variety of seeds are other prominent components. Surprisingly, several issues such as 'hair and skin' and 'sleep enhancement' have decreased in social debates, showing a subtle shift in consumer preferences.

The development of weight loss talks is one significant feature mentioned in the paper. Weight loss is increasingly linked with larger health and wellbeing interests, rather than being primarily focused on physical beauty.

The increase of concepts such as 'vitality' (626%) and 'self-care' (131%) indicates a paradigm shift toward holistic well-being. This coincides with shifting consumer perceptions, in which weight control is considered as part of a bigger picture that includes total health.

The market data reveals a preference for nutrient-rich meals over low-calorie choices as customers traverse this transforming journey. According to the survey, there is a growing interest in polyphenols (up 51.3% year on year), protein powder (up 12.1%), and whey protein (up 9.6%) in weight control talks. These variations in consumer behaviour point to a move away from traditional weight reduction aims and toward a more holistic approach to health and well-being.

According to Jacques, "The narrative now centres on achieving overall well-being, where weight management becomes a part of the larger picture rather than the sole focus, indicating a dynamic shift in health-related aspirations,".


Finally, the 2024 Tastewise food trends study offers an intriguing peek into the changing environment of women's health and wellness. The increase in internet talks reflects a culture that is freer of taboos, discussing specific health issues with fresh Candor.

The food and beverage business is at a crossroads as we observe the reinterpretation of weight-related goals and a larger focus on total well-being. Understanding and adjusting to these evolving dynamics allows industry stakeholders to better cater to their consumers' varied health objectives, creating a healthier and more holistic approach to women's well-being.