Avon UK appoints Sara Davies MBE as Chief Inspiration Officer

By: GWL Team | Monday, 8 July 2024

A Personal Care Product Manufacturing company, Avon UK has appointed a famous entrepreneur and the investor of Dragons’ Den, Sara Davies MBE as new Chief Inspiration Officer. The firm specialises in Beauty, Micro-entrepreneurship, Supporting Women, and Inspiring Careers with over 10,000 employees.

Sara Davies MBE is a founder and Creative director of Crafter's Companion Limited which she established in 2005. She was also mentioned in CIO Views as 10 Most Admired Business Women to Watch.

Having received Outstanding Entrepreneur at the Northern Power Women Awards; Queen's Award for Enterprise for international trade; Outstanding Achievement in Business Award Lloyds Bank National Business Awards; Entrepreneur of the year Women of the Future Awards; Creative Entrepreneur of the Year at the Great British Entrepreneur Awards and many more.

On her appointment, Sara stated, “I am thrilled to join Avon UK as its first Chief Inspiration Officer and to work with both budding and existing Avon Reps who have the hunger to build and run their own business, on their own terms. The research certainly chimes with many of the barriers I came up against when starting up my own business, and I know they persist today and can seem insurmountable.”

Adding to the statement, she said, “The world of work has changed. The rigid 9-5, which is notoriously difficult for mums, has been replaced by more flexible work and being an Avon Rep offers women the option to put the hours in whenever suits them. The country is filled with women from all walks of life with entrepreneurial flair and potential, so unlocking this would pay dividends for the economy and give it a much-needed boost.