PIF & WTA Partner Up to support Women's Professional Tennis

By: GWL Team | Tuesday, 21 May 2024

A multi-year partnership has been announced by Public Investment Fund (PIF) and the WTA on May 21, 2024.

The alliance shall assist women’s professional tennis to grow while inspiring other women/girls to consider tennis as a career globally.

The collaboration shall also initiate programs in order to enhance the support for players at all levels. PIF shall become the first-ever naming partner of the WTA Rankings as a global partner of WTA which is considered as the highest rankings for women’s professional tennis players.

CEO of WTA Ventures, Marina Storti stated, “We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings. Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.”

Additionally, PIF along with WTA, shall work in order to expand existing initiatives as well as developing new opportunities for young players while providing boost to the game’s next generation of stars.

PIF’ Head of Corporate Brand, Mohamed AlSayyad added, “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent. Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world.”