Candace Parker becomes President of Adidas Women's Basketball

By: GWL Team | Friday, 10 May 2024

In a recent announcement by Adidas, the position of President of its Women’s Basketball has been acquired by Candace Parker.

Following her retirement, she begins a new chapter of her sports journey after marking the pinnacle of 16-years partnership with the Three Stripes where they shared a mutual goal of taking women's game to a better level for the next generation of basketball athletes. Candace in alliance with the brand shall create a powerful platform in her new role that will be focused at influencing and elevating women’s sports future.

Her excellent experience makes her a legend today, who will now use her deep understanding of the game along with the needs of female athletes in order to take better decisions while having a strong focus on access, increased representation globally.

Global GM at Adidas Basketball, Eric Wise stated, We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the Adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

 While expressing her gratitude, Candace added, “Stepping into this new leadership role is a deeply personal next step in my journey with Adidas. From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women's sports. It's not just about products; it's about fostering a movement focused on innovation, representation, and access.”